Wendy L. Martin, PhD

Wendy L. Martin is professor of Business and Business Department Chair. She earned her Bachelor of Science at the University of Colorado and her MBA at the University of Michigan. She earned her PhD in Marketing at the University of Illinois at Chicago.

Before beginning her career in teaching, Professor Martin enjoyed a career in consumer goods marketing management at Procter & Gamble and Schering-Plough Healthcare Products. She joined Trinity after teaching for twelve years at Judson College. Her primary research interest focuses on marketing for ministries, while her additional research efforts on intergenerational family businesses yielded a best-paper award. She is a member of the American Marketing Association, the Religious Research Association, and the Society for the Scientific Study of Religion.